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Dr. Victor DeNoble:
Victor DeNoble, PhD, former research scientist for Philip Morris, was a key witness in government hearings examining the practices of the tobacco industry.  DeNoble headed a secret  lab in Virginia for Philip Morris from 1980 to 1984, where he led experiments on rats to explore the effects of nicotine on the brain and central nervous system.  In 1984, Philip Morris shut down  the lab, hid the findings, and fired DeNoble and his fellow scientists.  Currently, he is the key government witness in the Federal trial against the tobacco industry.

DeNoble did Post Doctoral Fellowships with the National Institute of Drug Abuse and the National Institute of Alcohol and Alcohol Abuse.  His ground-breaking research in the 1980’s  on the addictive nature of nicotine is considered to be one of the most significant scientific breakthroughs in several decades.

Dr. DeNoble has worked with Kaiser Permanente's "Don't Buy The Lie" program since 1998 bringing both "Inside the Darkside" and "The Biology of Addiction" to area middle and high school students.  His riveting programs help to kick off the "Don't Buy The Lie" program and to educate students of the dangers of nicotine and other drugs they are exposed to.

"Inside the Darkside"
"Inside the Darkside" is an entertaining and educational history of the life and research of Dr. DeNoble.  DeNoble was recruited to develop a safer cigarette for Philip Morris in the early 1980's. In his secret research laboratory, he studied nicotine's effects on the central nervous system and was successful in developing a nicotine substitute that did not elevate the heart rate. Attempts to publish his work were suppressed by Philip Morris. He was eventually fired and his laboratory was seized. After a decade of being silenced by a secrecy agreement, he became the first whistle-blower to testify before Congress and a key witness in the federal government's investigation into the tobacco industry's research practices.

"Biology of Addiction"
“The Biology of Addiction” is a drug workshop geared for youth 7th-12th grades focusing on the biological mechanisms of drug addiction.  Youth are frequently told not to do drugs and yet we don’t explain to them why.  Why do people take drugs and what are the biological consequences?  

Dr. DeNoble, a former tobacco, drug and alcohol researcher will review many of the drugs that students are exposed to and discuss the side effects of each drug on biological systems.  Drug dealers tell youth that drugs make you feel good but they rarely expose the other effects that drugs can have; many of which are life threatening.